Retail Market Research

Retail Market Research

Conducting proper research about the industry you want to go into as a retailer is of invaluable importance as it keeps you on track and enables you to focus on the important aspects of both your physical and online stores. Retail Market Research is therefore defined as the continuous process of collecting data about the […]

Retail Market Size and Trends

Retail Market Size and Trends

There are a lot of perceptions about the current state of the retail market and its possible future. A lot of people seem to think that because of the surge in online marketing, the retail market would suffer a massive decline. However, in actual fact, just the opposite is what happens, and this school of […]

Retail Marketplace

Retail Marketplace

Online shopping today is filled with a lot of varieties, and as a result, marketplace retailing is a venture you should want to go into. It has been proven that making use of retail marketplaces helps you to keep having an influx of customers, makes them stay, you gain a higher rate of orders and […]

Understanding Retail Market Share

Understanding Retail Market Share

In the vast market of retailers, your retail market share is the percentage of customers that patronize you, in relation to the whole market. If there are four retailers that serve as your competitors, and 40% of customers purchase that same product from you, then that is your retail market share. A proper understanding of […]

Retail Marketing Strategy

Retail Marketing Strategy

Implementing strategies in retailing entails several factors you have to consider as a retailer. There is need for you to make strategic plans that would aid your competitive position in the market, while judiciously making use of the opportunities and overcoming the challenges in the market. The retail marketing strategy helps you to set your […]

Understanding Retail Marketing

Understanding Retail Marketing

Every aspect of marketing requires a proper understanding of the pros and cons involved. This is necessary in order to be able to fully optimize the marketing type being carried out and to plan ones’ resources accordingly so as not to incur a loss or fail in the venture altogether. Retail marketing is a subject […]

Exploring Retail Market

Exploring Retail Market

Retail marketing is a form of marketing which has been in existence for a very long time. Ancient trade was in the form of barter, but as civilization set in and the use of currency began, with it came other forms of trade including retailing. Retail trade involves selling goods or services to final consumers, […]